Google Analytics is a powerful tool available to us free of charge thanks to Google. It offers a myriad of possibilities from the possibility of monitor access, to the frequency control with which a visitor returns to the site, the Click sections, the click less and also keywords that after the route to the site search.
Since Google has implemented SSL on users logged in, however,, appeared voice “(not provided)” in my statistics. At the beginning it was a very small percentage that I have not given due weight, after several years of operation, however,, I find the voice “not provided” to the 64,52%, now third among all research.
In practice, I can read the keywords entered only by users who are not logged in Google (that have not open gmail, or who have not yet logged). All user connections to any of Google services are logged SSL connections, and Google has decided to not to share more key words such users (they say to ensure privacy). It is not clear why we should prefer the privacy of users Google to privacy of the rest of the world, but this is my personal reflection.
We can assume that in the future paying users (adwords or other services) will have access to the statistics, net of “not provided”? We can? We can.
And after this we come to the crux glosses Article. Perhaps not everyone knows that the key “not provided” can be somehow translated. At the end of this short tutorial we will continue to not know the keywords that brought users to our website, but at least it will be divided by landing page. All the work is to set a filter intelligently.
Let's go over “Management” – “Profiles” – “Filters” and click on “New Filter“.
We call the new filter “NP Rewrite“, because it will rewrite the results “not provided”. The trick is simple and quick to implement. The logical reasoning is: for each visit “not provided”, transcribe the destination URL in place of “not provided”. In this way we will continue to not know the search terms, but we will the landing page and then we will have a rough idea of the potential searched terms.
Click on the radio button “Custom Filter” – “Advanced” and insert the values in the fields in the figure.
|End of the campaign||(.not provided.)|
|URL of the request||(.*)|
|End of the campaign||np – $B1|
Sure, is not a solution to the problem, we can not assume that visitors have come to the page to malice or accident, but it's still better than a bland “not provided”.
Unfortunately I am one of those that “not provided” have it in pole position among their own research, but it is destined to disappear in favor of the voice “np – /url / to / page“. The following figure is still present because I configured the filter 4 March, since “not provided” is no longer among the entries.